Naga Chokkanathan

How To Be An Apple?

Posted on: April 7, 2010

Recently, Apple released its newest innovation – iPad, and sold 300,000 pieces in the very first day. That’s a whooping 150 Million $s worth iPads on a single day.

Apple is always known for their first day launches. Since their iPod success, almost every product they announce gets super-hype in the media, internet and as a result, on day 1, there are long queues in front of Apple stores all over the country.

The funny thing is, none of the Apple version 1 products were perfect. All they do is, release a decent, simple-to-use, working version with lots and lots of known & unknown gaps / bugs. After the product gets launched, people use them, raise complaints and they get corrected in version 1.1 onwards. May be few months down the line, the product will have a stable version with all necessary features working as expected.

So, if you think rationally what will be the best thing to do? Don’t buy any Apple product on Day 1, Wait for a month or two, see the media reaction, patches from Apple, newer version releases, price reductions etc., and finally go for the purchase. Smart!

But try telling that to Millions of Apple Followers. Even though they know the product is going to be less-than-perfect, there is a maniac rush of blood which makes them buy anything Apple releases on day 1. After that, the same people may complain loudly, but that doesn’t stop them from buying it earlier than anyone else.

What could be the reason behind such a devotee-like admiration / support from folks all over the globe? What is Apple doing differently than, say Microsoft, Nokia, Google etc., (Who are their competitors in various domains). Is this success limited to Product companies, or even service companies can achieve such a distinction? Is it possible for a small / medium sized company to get such a fan club, at least in a smaller scale? What do you think needs to be done by them to achieve this in say 3 years, 5 years, 10 years down the line?

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