Naga Chokkanathan

Why Not? – 10-10-10

Posted on: April 23, 2010

Suzy Welch

Suzy Welch, co-author of best selling book “Winning” has recently released her latest work titled 10-10-10.

It’s a very simple decision making tool. But the good news is, this tool is not meant for executives or CXOs, Anyone can use it for solving their personal or professional problems.

The concept is very simple 10-10-10 actually means, 10 minutes, 10 months and 10 years. Before making a decision, or completing an action, Suzy suggests us to think about the consequences of that action in 10 minutes, 10 months and 10 years.

For example, Let us say you feel very hungry now, and there are two choices – grab a chocolate or go for a proper / balanced meal.

If you take the ‘chocolate’ option, what could be its effect in 10 minutes? (I don’t feel hungry anymore!) 10 months? (Few additional grams of fat added to my body) 10 years? (Diseases related to unhealthy lifestyle)

Of course, a simple chocolate bar may not affect your life directly, but collectively many such actions can. Hence, Suzy’s book advices us to think of consequences in short term, medium term and long term, before making every decision. It takes probably few minutes to think about these three ‘10’s, but it will be a worthy investment!

Many of us live in short term, few stay in long term forever, and the majority ignores the medium term. 10-10-10 acts as a simple reminder to change our thinking process and learn to make better, complete decisions.

You can read more about this book here:

Suzy Welch 10 10 10



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