Naga Chokkanathan

Why Not? — Love It!

Posted on: June 4, 2010

Recently I was attending a conference where they played a beautiful advertisement. The product / brand advertised was BlackBerry, But it really doesn’t matter because the Ad was all about Like Vs Love. It was more like a concept / culture which can be applied to any job / task / product / company / individual.

After the conference I did some googling and found it in . Here you go:

Like is watered-down love.
Like is mediocre.
Like is the wishy-washy emotion of the content.

Athletes don’t do it for the like of a sport.
Artists don’t suffer for the like of art.
There is no “I like NY” T-shirt.
And Romeo didn’t just like Juliet.

Love. Now that’s powerful stuff.

Love changes things.
Upsets things.
Conquers things.
Love is at the root of everything good that has ever happened and will ever happen.

This poem(?) can change the way we look at our work (professional, or personal). For example, when I am writing a software program, or preparing a report, or dancing to rhythm, or preparing “Aloo Paratha”, Am I just liking it, Or, loving it? This can (and will) make a great, positive difference in my output!



N. Chokkan …

04 06 2010


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