Naga Chokkanathan

Lead Like Ike By Geoff Loftus

Posted on: August 11, 2010

This decade seems to be the age of Business books. Especially those with unique themes, simple Analogies that are trying to move complex topics away from CEO desks and reach the general public.

Problem is, not even 0.01% of this general public run their own businesses or manage a team of individuals. So explaining business / team building related topics to them is very difficult, unless and until you choose a theme which makes sense for their present world, and tries to connect it with the bigger (next) stage they want to reach.

This is the reason Sports and Military are the two repeating themes in Business Books. Anyone can visualize these scenarios which helps in learning even if you are not born with the B’gene.

‘Lead Like IKE’ by Geoff Loftus narrates the real story of General Dwight D. Eisenhower using World War II background very effectively. However, this is not just a very interesting thriller biography, but teaches 10 business strategies from the way Eisenhower planned and executed the famous D-Day.

We can compare this book to "Art of war". Instead of ancient war, this uses the recent (well, at least comparitively) WWII battles as examples and details business strategies such as Prioritizing, Dealing with pressure, Making decisions, Managing Difficult personalities, Never Giving Up etc., It also has a chapter on how to adopt and implement these strategies in our real life scenarios.

Author Geoff Loftus has done an exceptional research on Ike’s life / methods, and presents them as simple, well narrated chapters. Only negative comment I have is, he could have added few other (non-War, Non-Ike) examples too without disturbing the central theme. As of now, this book can be a bit boring for those who don’t like to read about war for almost 300 pages.

But Then, they shouldn’t have picked the book in the first place 🙂

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


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