Naga Chokkanathan

The Butterfly Effect By Andy Andrews

Posted on: September 7, 2010

When we speak to different kinds of people, there is an imaginary meter running inside us. It decides who is important (or rather which conversation is important) and accordingly sets the level of interest. We may focus more, chose our words carefully and do a good job when speaking to a prospective client, but vomit junk when someone else asks for our help or opinion. I think all of us do this unknowingly, many times unintentionally.

This imaginary meter works with our past as the main criteria, and using this knowledge it tries to look a bit into the future to decide how valuable a particular conversation can be. If we feel we are not going to get much benefit out of it, we automatically assign it a lower importance index.

New York Times Bestselling Author Andy Andrews’ newest release ‘The Butterfly Effect’ changes this thought process 180 degrees. It asks us to think of the future impact of our conversations with others not 1 month or 12 months down the line, but a few generations ahead. Who knows we may be just helping a friend in need and end-up saving 2 billion people!

Not able to believe? Read this well-written and wonderfully designed book. The kind of backlinks Andy Andrews creates are amazing and thought provoking. You can finish reading this book in 30 minutes. But its impact will last longer, much longer than you can even imagine!

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Update: This book is also available for kids in a different title. I have reviewed it here


1 Response to "The Butterfly Effect By Andy Andrews"

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