Naga Chokkanathan

Archive for February 2010

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The title of the book was the first surprise. God and Guinness (Beer), Other than the fact that they both start with the same alphabet, there can’t be two more uncommon words. After reading the title once again to confirm, I told myself, ‘It must be a marketing gimmick to make us buy the book.’

But Author Stephen Mansfield makes a great impression in the prologue itself justifying the title. Introduction gives more clarity on why God and Guinness are together not only in the title, but throughout this fantastic book.

Typically Business biographies follow a format. Lot of focus on early days, struggles of founders, then one or more dramatic turning point(s), growth, challenges, money it brought, competition, how they managed to stay ahead and finally, IPO, riches it brought to the well deserving founders and early employees, how it changed hands and still managed to continue its legacy and that’s it.

That standard formula is not followed in this book, because it tells a human story, Of Arthur Guinness and his family. When we talk about Guinness, we only think about the Beer, but this book focuses on the people behind the screens, their intentions, faith, how they spent their well earned money and so on. This well-written book is superbly illustrated too, with a right mix of content as well as tidbits, trivia and much more. I thoroughly enjoyed the book and recommend it strongly.

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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