Naga Chokkanathan

Archive for July 2015

Bangaloreans, Landmark #Bangalore 50% sale starts from tomorrow!

They give some very good price for a limited set of books. But for those who have seen it before, it is a tricky game 🙂

Usually, Landmark starts at 50% discount sale and every week they will increase the discount percentage to 60%, 70%, 80% & reach 90% after a month or so.

But it is tricky, You can’t wait for a better discount. Someone will grab your favorite book before you get the ideal discount 🙂

Sometimes, it will happen in reverse, I bought a book at Rs 199 (it was a great deal!), two weeks later, same book was available for Rs. 99. Should I feel happy that I got a 2000 Rs book at Rs. 199, or worry that I lost Rs 100 by not waiting for two weeks? :)))

During the final week of the sale, you will only find few hundred books there, but they will be heavily discounted (usually 90% off, You only pay 10% of the price :)) If you find something interesting in that pile, you are lucky.

So, when will you buy your favorite book? @ 50%? or 70%? or 90%? What if you miss the book by waiting too long? Is it worth waiting for a higher discount? It is an interesting case study on buyer psychology.



The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of the Organization He works for / belongs to.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 60 other followers

Big Adda